JULY HIGHLIGHTS
Summer’s arrived! In truth, it arrived in June, didn’t it? And then disappeared. Still, it’s been a busy month working on all sorts of projects.
From TV voiceover work, to long-term radio campaigns to last minute summer holiday events and wedding venues – there’s a mix of everything this month… a bit like the weather.
Product Promotion
Soudal
Happy to be asked by the team at cns media to voice this TV commercial for Soudal’s ‘FixAll’ product. Bit of a step away from the norm, as they wanted a down-to-earth, London tradesperson style read. No worries…I can fix that.
Publicity campaign
Adopt South
One of my absolute favourite clients, driven by one of my favourite account managers, Stewart Dennis at Nation Broadcasting, Adopt South are always looking at different ways to drive engagement with potential adoptive parents. Following on from last year’s successful commercial poetry campaign – this year they wanted a suite of commercials they could use to tackle the myths around adoption. Changing copy throughout the year keeps the campaign fresh – planning airtime around key points of the year.
General Marketing
Nottingham Beach
Another one for the lovely peeps at cns and the man, the myth, the legend Tom Smithson. Having worked and lived in Nottingham for 10 years, the Beach in Market Square was a regular summer haunt for me and the kids, so it was great to put this one together promoting this year’s event. Voiced by the always brilliant Becky Whitcroft.
Publicity campaign
Hinckley BID
Summer Events are all go in Hinckley too! Massive thanks to Zoe at Fosse 107 for pulling this one together. With access to a huge royalty free music library, I do a lot of my writing to music and once I’ve found a track with the right feel – for the station, for the client and for the message – my job’s a doddle!
General Marketing
The Nottinghamshire
Music does so much to set the tone, style and direction of creative, perfectly highlighted by this commercial for The Nottinghamshire’s wedding venue offering. It’s not all wall-to-wall high impact, super-fast, sell-sell-sell – nor should it be! Paring things down to something simple, beautiful and elegant can gain massive cut through. Most buying decisions are based on emotion, after all.
What a month...
Like most businesses, I’m totally expecting August to be a bit slower – what with holidays and the kids being off school – which might be the perfect opportunity to get things in place for Autumn. Whether it’s speculative scripts, demos or a conversation about ideas – I’m up for helping where I can. Back to School, new car registrations, home improvements, Halloween, Bonfire Night…and dare I say it…the C-word…are all on the horizon, and I’ve got loads of scripts, tracks, ideas and demos you can access – so just reach out and shout for owt!
Hoping to be in my next monthly review? Head over to the Contact Page to reach out!
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